SEO

Search Engine Optimization (SEO) is the practice of improving the visibility of a website or web page in search engine results pages (SERPs) through organic (non-paid) methods. The goal of SEO is to increase the quantity and quality of website traffic by making a site more attractive to search engines, which in turn helps users find relevant content.

Effective SEO requires a combination of technical and creative strategies. By optimizing for both search engines and users, businesses can gain a significant competitive advantage in the digital marketplace.